2024 Ford Bronco Buyers Guide

 

7-Speed Manual Transmission Pricing shown. 

10-Speed Automatic Transmission: Available for an additional $1,595 on models equipped with the 2.3-liter engine

Big Bend®

• Engine: 2.3-Liter EcoBoost® 4-Cylinder
  • Horsepower: 300 hp
  • Torque: 325 lb-ft
  • Towing Capacity: Up to 3,500 pounds
• Features: Six G.O.A.T. Modes®, 17-inch aluminum wheels, leather-wrapped steering wheel, and gear shift knob.
• Pricing:
  • 2-Door: $39,630
  • 4-Door: $40,370

Black Diamond™

• Engine Options: 2.3-Liter EcoBoost® 4-Cylinder
• Features: Seven G.O.A.T. Modes®, 32-inch all-terrain tires, powder-coated steel bumper, marine-grade vinyl seats.
• Pricing:
  • 2-Door: $43,440
  • 4-Door: $44,180

Outer Banks®

• Engine Options: 2.3-Liter EcoBoost® 4-Cylinder
• Features: Six G.O.A.T. Modes®, 18-inch alloy wheels, leather-trimmed heated front seats, advanced driver assistance systems.
• Pricing:
  • 4-Door: $47,190

Heritage Edition

• Engine Options: 2.3-Liter EcoBoost® 4-Cylinder
• Features: Mid Package, white-painted hardtop, heritage-style grille and graphics.
• Pricing:
  • 2-Door: $48,555
  • 4-Door: $49,475

Badlands®

• Engine Options: 2.3-Liter EcoBoost® 4-Cylinder, 2.7-Liter EcoBoost® V6 (optional)
• Features: Seven G.O.A.T. Modes®, 33-inch all-terrain tires, Badlands suspension with front stabilizer bar disconnect.
• Pricing:
  • 2-Door: $50,095
  • 4-Door: $51,385

Everglades®

• Engine Options: 2.3-Liter EcoBoost® 4-Cylinder
• Features: 35-inch mud-terrain tires, WARN front winch, factory-installed snorkel.
• Pricing:
  • 4-Door: $55,520

Wildtrak®

• Engine: 2.7-Liter EcoBoost® V6
  • Horsepower: 330 hp
  • Torque: 415 lb-ft
  • Towing Capacity: Up to 3,500 pounds
• Features: Seven G.O.A.T. Modes® including Baja, Wildtrak hood graphic, HOSS 3.0 suspension with FOX™ dampers.
• Pricing:
  • 2-Door: $60,225
  • 4-Door: $60,765

Heritage Limited Edition

• Engine Options: 2.7-Liter EcoBoost® V6
• Features: Similar to Heritage Edition with exclusive graphics and features.
• Pricing:
  • 2-Door: $69,685
  • 4-Door: $71,105

Raptor®

• Engine: 3.0-Liter EcoBoost® V6
  • Horsepower: 418 hp
  • Torque: 440 lb-ft
  • Towing Capacity: Up to 4,500 pounds
• Features: Mid and High Packages, 37-inch all-terrain tires, HOSS 4.0 suspension, Ford Performance bumper.
• Pricing:
  • 4-Door: $90,035

Optional Packages

• Sasquatch® Package: $5,240 (35-inch tires, high-clearance fender flares, locking differentials).
• Mid Package: $1,645 (comfort and convenience features).
• High Package: $4,575 (advanced tech and driver assistance systems).
• Lux Package: Premium audio and navigation upgrades from the High Package.

Other Available Upgrades

• Modular Front Bumper: $825
• Hard Top Roof (4-Door Models): $695
• Roof Rails with Crossbars: $365
• Brush Guard: $250
• Winch Kit by Ford Performance: $3,500

Exterior Color Options

• Colors vary by trim but generally include options such as Shadow Black, Oxford White, Iconic Silver, Cactus Gray, Area 51 (a unique blue), and more. Some trims offer exclusive colors like Cyber Orange and Hot Pepper Red Metallic.

Interior Color Options

• Big Bend®: Features a more rugged interior with cloth seats available in shades like Dark Space Gray.
• Outer Banks® and Wildtrak®: Offer more premium interior options, including leather-trimmed seats in colors like Roast and Navy Pier.

The 2024 Ford Bronco faces stiff competition in the off-road SUV market. Here are some of its main competitors:

1. Jeep Wrangler

• Overview: The Jeep Wrangler is known for its iconic design and exceptional off-road capabilities. It offers a range of trims and engines, including plug-in hybrid options.
• Strengths: Excellent off-road performance, removable doors and roof, and a strong aftermarket for customization.
• Comparison: The Bronco offers similar off-road capabilities but with more modern tech and a wider array of creature comforts​.

2. Toyota 4Runner

• Overview: The 4Runner is a rugged SUV with a reputation for reliability and durability. It has a body-on-frame construction ideal for off-roading.
• Strengths: Proven reliability, spacious interior, and good resale value.
• Comparison: The Bronco has more modern technology and a turbocharged engine option, providing better fuel efficiency and performance​​.

3. Land Rover Defender

• Overview: The Defender blends luxury with off-road prowess, offering a comfortable ride and a high-end interior.
• Strengths: Premium interior, advanced off-road technology, and distinctive styling.
• Comparison: The Bronco is more affordable and offers similar off-road capabilities with a more rugged, classic design​​.

4. Chevrolet Trailblazer

• Overview: Although more of a crossover than a traditional off-roader, the Trailblazer offers a good mix of style and practicality for light off-road use.
• Strengths: Affordable pricing, good fuel economy, and a spacious interior for its class.
• Comparison: The Bronco is much more focused on serious off-road performance, while the Trailblazer targets buyers looking for an everyday SUV with some off-road flair​.

5. Subaru Outback

• Overview: Known for its standard all-wheel drive and rugged capability, the Outback is often considered for light off-road adventures.
• Strengths: Excellent safety ratings, good fuel economy, and standard AWD.
• Comparison: The Bronco offers more robust off-road capabilities and a more traditional SUV experience compared to the wagon-like Outback​​.

Each of these competitors offers unique advantages, but the Bronco distinguishes itself with its blend of classic design, modern technology, and versatile performance capabilities. Depending on your needs, the Bronco might be the better choice for serious off-road enthusiasts looking for a mix of old-school style and new-age features.